Muzmatch: the app that is dating the way in which Muslims find love

Muzmatch: the app that is dating the way in which Muslims find love

Muzmatch: the app that is dating the way in which Muslims find love

Shahzad Younas’s Muslim dating application aided 15,000 partners meet and obtain hitched. He informs Amelia Heathman about contemporary love

The expression goes: ‘Muslims don’t date, we marry’,” claims Shahzad Younas, creator and CEO of this Muslim matching software Muzmatch. “It’s a phrase that is generalised it strikes the nail regarding the mind. If I’m fulfilling a woman, we’re both reasoning, is this individual wedding product?”

Muzmatch is usually dubbed the Muslim Tinder but Younas isn’t therefore satisfied with the contrast. It makes use of some typical structures that are dating-app such as for instance swipes and likes, but alternatively of centering on casual hook-ups it’s all about assisting Muslims find you to definitely marry.

Numerous Muslims are required to marry young and also to somebody for the faith that is same. Choices consist of dealing with a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to locate a suitable partner. That he decided to create an app that would make the dating process more “halal” — acceptable in religious law so it was back in 2014, after hearing his friends swap stories about dating struggles.

Younas quit their task as a good investment banker and invested 6 months working days that are 18-hour produce Muzmatch inside the bed room. Half a year after releasing, the application had produced its very first wedding.

“A few got in contact to express ‘thank you, we got hitched due to your app’. I became like, OK, this can be real,” he said. The outcomes talk on their own: Muzmatch has one or more . 5 million users plus some 15,000 partners ‘ve got hitched after fulfilling onto it.

It produced title for it self away from Muslim community because of an advertising campaign that went in the Tube a year ago featuring Lionel Richie singing: “Halal, can it be me you’re trying to find?” The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, buy a bride online so it’s no wonder the big dating companies have come knocking in terms of competitors.

Younas won’t mention who, but states they have been turned by him straight straight straight down everytime. “We’re on a objective to change how Muslims across the world think of marriage, and obtain married.”

Lots of work switches into making certain Muzmatch is really a space that is safe Muslims to talk and satisfy on the web. In 2016, the working platform introduced selfie verification to make sure everybody regarding the application is whom they do say they are. The business possesses united group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.

Other privacy features are embedded. Users can request a chaperone be there in conversations in the software, such as for instance a member of family, as per an Islamic principle that whenever unmarried people chat a party that is third show up. Users also can make sure they’ve no profile image on the account or details such as for example their name that is full they may be as personal online as you are able to. “It’s about comprehending that Muslims are incredibly diverse and now we don’t would you like to force individuals down a specific road. We should end up being the safe area and offer top-level privacy to your users,” says Younas.

Security is paramount for any other reasons. “We get lots of EDL kinds and Right-wing individuals providing that you great deal of abuse — putting up Bin Laden images and all sorts of that types of stuff,” claims Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent means.” In the upside, Muzmatch comes with non-Muslims registering because they’re interested in learning the faith, such the man that is 50-plus transformed into Islam after fulfilling some body in the application. “The individual stories can be pressing. We’re wanting to tread that type of being available but faithful that is equally being our community. It’s a tricky line to walk down but I think we’ve nailed it.”

Therefore what’s next? The start-up has accomplished profitability because of its premium paid-for tier nevertheless the next phase is to keep to enhance the application as well as its features, and expand the group and its particular reach. “Purely for a figures foundation, one-fifth around the globe is Muslim,” claims Younas. “On top of this, we estimate there are about 400 million Muslims that are solitary and qualified. We have a look at that, and we’ve not really produced dent.”

The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon Valley-based accelerator Y Combinator – Younas participated into the programme back 2017 – also as Luxor Capital.

“Shahzad has demonstrably made a thing that individuals want,” states Tim Brady, someone at Y Combinator. “He is a founder that is resourceful was playing their users plus in the procedure has continued to develop a great solution for the Muslim community, in a fashion that main-stream businesses have actually neglected to do.”

Beyond bringing individuals together, Younas additionally would like to alter attitudes within the Muslim world to ensure marriage is approached in a contemporary means. “My vision is the fact that whenever Muslims across the world think of getting married Muzmatch pops into the mind — plus it is like an evident, non-taboo move to make,” he states. “I always think Muslims are five years behind the conventional, particularly when it comes down to technology. Now it is time to allow them to get up.”