Muzmatch: the app that is dating the way in which Muslims find lovedemo
Shahzad YounasвЂ™s Muslim dating application aided 15,000 partners meet and obtain hitched. He informs Amelia Heathman about contemporary love
The expression goes: вЂMuslims donвЂ™t date, we marryвЂ™,вЂќ claims Shahzad Younas, creator and CEO of this Muslim matching software Muzmatch. вЂњItвЂ™s a phrase that is generalised it strikes the nail regarding the mind. If IвЂ™m fulfilling a woman, weвЂ™re both reasoning, is this individual wedding product?вЂќ
Muzmatch is usually dubbed the Muslim Tinder but Younas isn’t therefore satisfied with the contrast. It makes use of some typical structures that are dating-app such as for instance swipes and likes, but alternatively of centering on casual hook-ups it’s all about assisting Muslims find you to definitely marry.
Numerous Muslims are required to marry young and also to somebody for the faith that is same. Choices consist of dealing with a matchmaker, which computer technology graduate Younas defines as вЂњlike getting your CV passed aroundвЂќ to locate a suitable partner. That he decided to create an app that would make the dating process more вЂњhalalвЂќ вЂ” acceptable in religious law so it was back in 2014, after hearing his friends swap stories about dating struggles.
Younas quit their task as a good investment banker and invested 6 months working days that are 18-hour produce Muzmatch inside the bed room. Half a year after releasing, the application had produced its very first wedding.
вЂњA few got in contact to express вЂthank you, we got hitched due to your appвЂ™. I became like, OK, this can be real,вЂќ he said. The outcomes talk on their own: Muzmatch has one or more . 5 million users plus some 15,000 partners ‘ve got hitched after fulfilling onto it.
It produced title for it self away from Muslim community because of an advertising campaign that went in the Tube a year ago featuring Lionel Richie singing: вЂњHalal, can it be me youвЂ™re trying to find?вЂќ The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, buy a bride online so itвЂ™s no wonder the big dating companies have come knocking in terms of competitors.
Younas wonвЂ™t mention who, but states they have been turned by him straight straight straight down everytime. вЂњWeвЂ™re on a objective to change how Muslims across the world think of marriage, and obtain married.вЂќ
Lots of work switches into making certain Muzmatch is really a space that is safe Muslims to talk and satisfy on the web. In 2016, the working platform introduced selfie verification to make sure everybody regarding the application is whom they do say they are. The business possesses united group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.
Other privacy features are embedded. Users can request a chaperone be there in conversations in the software, such as for instance a member of family, as per an Islamic principle that whenever unmarried people chat a party that is third show up. Users also can make sure they’ve no profile image on the account or details such as for example their name that is full they may be as personal online as you are able to. вЂњItвЂ™s about comprehending that Muslims are incredibly diverse and now we donвЂ™t would you like to force individuals down a specific road. We should end up being the safe area and offer top-level privacy to your users,вЂќ says Younas.
Security is paramount for any other reasons. вЂњWe get lots of EDL kinds and Right-wing individuals providing that you great deal of abuse вЂ” putting up Bin Laden images and all sorts of that types of stuff,вЂќ claims Younas. вЂњThe positive thing is they get spotted quickly and eliminated so we can block those users in a permanent means.вЂќ In the upside, Muzmatch comes with non-Muslims registering because they’re interested in learning the faith, such the man that is 50-plus transformed into Islam after fulfilling some body in the application. вЂњThe individual stories can be pressing. WeвЂ™re wanting to tread that type of being available but faithful that is equally being our community. ItвЂ™s a tricky line to walk down but I think weвЂ™ve nailed it.вЂќ
Therefore whatвЂ™s next? The start-up has accomplished profitability because of its premium paid-for tier nevertheless the next phase is to keep to enhance the application as well as its features, and expand the group and its particular reach. вЂњPurely for a figures foundation, one-fifth around the globe is Muslim,вЂќ claims Younas. вЂњOn top of this, we estimate there are about 400 million Muslims that are solitary and qualified. We have a look at that, and weвЂ™ve not really produced dent.вЂќ
The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon Valley-based accelerator Y Combinator вЂ“ Younas participated into the programme back 2017 вЂ“ also as Luxor Capital.
“Shahzad has demonstrably made a thing that individuals want,” states Tim Brady, someone at Y Combinator. “He is a founder that is resourceful was playing their users plus in the procedure has continued to develop a great solution for the Muslim community, in a fashion that main-stream businesses have actually neglected to do.”
Beyond bringing individuals together, Younas additionally would like to alter attitudes within the Muslim world to ensure marriage is approached in a contemporary means. вЂњMy vision is the fact that whenever Muslims across the world think of getting married Muzmatch pops into the mind вЂ” plus it is like an evident, non-taboo move to make,вЂќ he states. вЂњI always think Muslims are five years behind the conventional, particularly when it comes down to technology. Now it is time to allow them to get up.вЂќ